Hello

I'm
Jake
Wagner
Russell

Email Developer

Photo of Jake Wagner-Russell

My Process

Creating a great email that maximizes efficiency and minimizes errors is contingent on a strong and proven game plan that gets your campaign from your brain into their inbox.

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Discover

  • Focus on the purpose and who the email campaign is geared towards.

  • Create user personas to visualize the personality and needs of the audience.

  • Brainstorm the goal, solutions, and action to guide the audience toward what they need to do next.

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Design

  • Create an inverted pyramid hierarchy with the most important information and call-to-action at the top of the email.

  • Use clear and concise body copy with bold imagery to grab the attention of the audience and direct them to the desired action.

  • Match the feel and look of the brand and website/app for a consistent experience across all platforms.

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Develop

  • Utilize email frameworks (MJML, Foundation for Emails) to expedite the development process.

  • Take a mobile-first approach in the coding process to ensure an optimal experience on all screen sizes.

  • Prioritize accessibility by including alt attributes to images, proper contrast, semantic and language tags.

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Deploy

  • Follow a pre-send checklist to catch errors beforehand (copy errors, broken links, subject line errors, preheader text check, spam filter test).

  • Test email in multiple email clients for any rendering issues (especially Outlook!)

Skills

HTML 5

CSS 3

Javascript

Bootstrap

MJML

Foundation
for Emails

Email on Acid logo

Email On Acid

Mailchimp

Photoshop logo

Photoshop

HTML 5

CSS 3

Javascript

Bootstrap

MJML

Foundation
for Emails

Email on Acid logo

Email On Acid

Mailchimp

Photoshop logo

Photoshop

About

I’m a self-taught HTML Email Developer from the Texas Panhandle looking to get you tangible results for your email campaigns.

I pride myself in being a valuable asset to the teams I’m included on by being resourceful, empathetic, and working diligently to deliver a successful product. I am constantly in pursuit of gaining new knowledge to level up my skills and I dedicate a portion of my time everyday to learning. Whether it be learning the best way to optimize workflow, cool hacks for interactivity, navigating email client updates, or familiarizing myself with a new email service provider, it’s an integral part of being the best developer I can be.

Photo of a laptop half-open on a white chair

When I don’t have my face glued to a computer screen coding multiple nested tables, I enjoy lifting weights before sunrise, tinkering around in Ableton Live, editing video, and most importantly, the satisfying first sip of an ice-cold Topo Chico mineral water.

Let's Work Together

Feel free to reach out to me with any inquiries, opportunities, or if I'd be a good fit within your organization!